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JAKKS Pacific’s New Pull My Finger® Game is Making Families Laugh across the Country

SANTA MONICA, Calif.--(BUSINESS WIRE)--Dec. 19, 2017-- Pull My Finger® is a hilarious new suspense tabletop game by leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK). Pull My Finger is available exclusively at Toys“R”Us® for the month of December, and in January the game will be available at all major retailers nationwide.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171219005441/en/

Pull My Finger by JAKKS Pacific (Photo: Business Wire)

Pull My Finger by JAKKS Pacific (Photo: Business Wire)

Players never know when Mr. Buster, the monkey, is going to blow. Pull My Finger is a hilarious new game that combines two things that make everyone laugh – monkeys and toots! The multi-player game where each player takes turns to spin the banana dial, pull the monkey’s finger to watch his bottom inflate. How big will it get? How long can he hold it in? The suspense builds as his bottom grows until he passes gas causing that player to be eliminated. Avoid the farts, and win!

"Since its launch on December 1, Pull My Finger has shown positive performance at retail and is currently trending as the top game on Toysrus.com,” said Richard Barry, Executive Vice President and Global Chief Merchandising Officer, Toys“R”Us Inc. “We are thrilled we were first to market for this hysterical family game. It has the perfect mix of fun and silliness that kids love.”

“Pull My Finger capitalizes on the universally known phrase, 'pull my finger' along with its thunderous and humorous end result,” said Michael Bernstein, SVP Marketing at JAKKS Pacific. “Pull My Finger is a fun lighthearted game that is already doing great at retail. After all, who doesn’t love a cute purple monkey that passes gas.”

Pull My Finger is recommended for kids ages 4 and older, and is available at a retail price of $19.99.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a youth skincare and make-up brand. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2017 JAKKS Pacific, Inc. All rights reserved

Pull My Finger® is a registered trademark of Bay Tek Games, Inc. Used under license. All rights reserved.

Source: JAKKS Pacific, Inc.

JAKKS Pacific
Rachel Griffin
(424) 268-9553
RGriffin@jakks.net


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