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Squish-Dee-Lish™ Squishies by JAKKS Pacific Will Become Your New Main Squeeze

Adorable Slow-Rise Squishies in Fun Shapes and Designs

SANTA MONICA, Calif.--(BUSINESS WIRE)--Aug. 1, 2017-- Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) is delighted to launch Squish-Dee-Lish™, slow-rise squishies that are fun to squeeze and collect.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170801005094/en/

Squish-Dee-Lish™ slow-rise squishies (Photo: Business Wire)

Squish-Dee-Lish™ slow-rise squishies (Photo: Business Wire)

Kids will be introduced to the first series in the line that includes 24 Squish-Dee-Lish™ characters that are an amusing combination of adorable animals and delightful foods – dee-lish! Designs include a panda on top of pancakes, a sherbet bird, a pear bear, and so many more creative combos! Each Squish-Dee-Lish is created from slow-rise foam, is scented, and highly collectible. Squish-Dee-Lish Series 2 will hit shelves in November and will include completely different unique designs such as butterflies, gems, flowers, and so much more.

Meanwhile, fans of the popular brand, Shopkins™, will be able to squish more than 40 different styles of Shopkins™ Squish-Dee-Lish™ food designs.

“Squishies have quickly become the latest craze amongst kids. They are highly collectible, tactile and fun,” said Jill Nordquist, SVP Marketing, JAKKS Pacific. “Squish-Dee-Lish, slow-rise foam is among the best on the market and kids will love to squish them again and again.”

Primarily targeted to girls ages six and older, Squish-Dee-Lish™ Squishies are available now at all major retailers for an approximate retail price of $4.99 for a single blind bag and at $5.99 for a single blind bag of Shopkins™ Squish-Dee-Lish™ Squishies.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and, C’est Moi™, a youth skincare and make-up brand. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2017 JAKKS Pacific, Inc. All rights reserved.

Source: JAKKS Pacific, Inc.

JAKKS Pacific, Inc.
Rachel H. Griffin
Sr. Director, Public Relations
424-268-9553
RGriffin@jakks.net


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