New Specialty Item Curated and Designed to Help Provide Comfort to
SANTA MONICA, Calif.--(BUSINESS WIRE)--Jul. 31, 2017--
JAKKS Pacific, Inc. (NASDAQ: JAKK) today unveiled the JAKKS Care
Package™, a unique gift for kids created especially to help alleviate
feelings of homesickness. Originally carefully curated with hospitalized
children in mind, the JAKKS Care Package™ delivers fun-in-a-box to kids
who are away from home for other reasons too, such as a road trip,
weekend away, summer camp stay, or even at a slumber party.
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JAKKS Care Package™ (Photo: Business Wire)
“Every kid loves receiving a care package when they’re away from home,”
said Stephen Berman, Chairman and CEO of JAKKS Pacific. “However, many
parents aren’t sure what their children want or, in the case of
hospitalized children, what’s allowed that will also make them feel
better and less homesick.”
The JAKKS Care Package™ includes:
Jack, a 12-inch cuddly superhero plush pal that doubles as a pillow;
A 21-inch wide and 7-inch tall activity tray specially designed to
rest comfortably on the laps of children in hospital beds and also
includes: storage space for a kid’s favorite things, a cup holder, and
3 dry-erase markers for tabletop doodling fun;
A projector flashlight that illuminates onto a wall or ceiling (it not
only lights up a dark room, but it can transform a sterile environment
into a magical space of imagination); and
A mask and cape (that can also be used as a blanket) for kids to
transform into a superhero ready for adventures!
The JAKKS Care Package™ concept was sparked by a chance discussion
between Berman and 22-year-old Austin Reynolds, a regular summer intern
at JAKKS Pacific and son of long-time JAKKS employee Merryl Reynolds.
During his internship at JAKKS last summer, Austin was “caught” by
Berman playing with a tabletop pinball machine. When Berman asked Austin
what he liked about the pinball machine, Austin shared his personal
experiences of time spent in hospitals as a child and the types of gifts
hospitalized children wish for – but rarely receive – given that
hospital stays can be scary for kids. Inspired to fill a need, Berman
challenged the JAKKS design team to create the ultimate care package for
both kids in the hospital and kids otherwise away from home that would
help provide comfort, fun and much-needed distraction. The result is the
JAKKS Care Package™: thoughtfully designed to help meet the needs of
kids who are away from home.
Additionally, for every JAKKS Care Package™ sold, the company’s
philanthropic arm, JAKKS Cares, will donate a toy to a child in need.
Launching today, the JAKKS Care Package™ retails for $39.99 and can be
purchased on Amazon.com.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™, Disguise®,
Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of
entertainment-inspired products featuring premier licensed properties;
and, C’est Moi™, a youth skincare and make-up brand. Visit us at www.jakks.com and
follow us on Instagram (@jakkstoys),
and Facebook (JAKKS
About JAKKS Cares
JAKKS Cares is the philanthropic division of JAKKS Pacific, with a
mission to make a positive impact on the lives of children. Through
JAKKS Cares initiatives, JAKKS utilizes the powerful resources and
inspired employees of JAKKS to assist under-served children and their
families. Since inception, JAKKS Cares has donated more than $50 million
in toys, school supplies and monetary endowments to millions of
underprivileged children around the world.
©2017 JAKKS Pacific, Inc. All rights reserved.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170731005130/en/
Source: JAKKS Pacific, Inc.
Sara Rosales Montalvo